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IRI Reveals New Product Pacesetters

See the list of top 10 non-food leaders here.

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By: Christine Esposito

Editor-in-Chief

Information Resources, Inc. (IRI), has reveled its 2013 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. With 190,000 new UPCs and 9,500 new brand launches hitting the shelves in 2013, new products are certainly high-octane fuel for CPG growth engines.  “Manufacturers are always striving to create breakthrough innovation, and our impressive list of the 2013 Pacesetters, which earned an average of $...

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